What We Do

Being in a city as crowded and competitive as New York, we get how difficult it can be to cut through the noise. That’s why we work closely with you — regardless of whether you’re in New York or anywhere else — to create content that showcases what your business has to offer and what makes it unique.

As New Yorkers, we know how to move efficiently and don’t want to waste your time or money on endless “strategizing” that goes nowhere. We produce real materials that get real results.

That’s So Manhattan’s founder, Jake Safane, is a trained journalist who has published hundreds of articles on a variety of subjects such as finance, business, food and lifestyle. As a result, That’s So Manhattan takes a journalistic approach to creating informative, engaging content rather than just putting a bunch of buzzwords and jargon together.

Bond Street in Manhattan

Our Story

We started in September 2014 as simply social media accounts and a blog about New York, often poking fun at some of the over-the-top aspects of the city while appreciating how great it is overall. Today, we retain a similar style as we continue blogging and posting on social media about the city in order to showcase our content creation capabilities, while helping companies with their own content marketing. Unless otherwise noted, the companies mentioned in our content are not clients of That’s So Manhattan, and these mentions are not endorsements.